Areas to Focus on When Writing Brand Content

Perfectly crafted brand content helps to raise brand awareness, improve brand loyalty, and drive sales. Its value is hard to overestimate.

So if you want your company to succeed in the long run, you should build a remarkable content strategy. If you have never written brand content before, use this article as a guide. It will help you to understand what areas you should focus on to boost your marketing efforts.

Trust in relationship

Brand content is not about your products. It’s all about the relationships between your company and your customers. So when writing a brand content, say no words about your products.

“Your task is to provide people with information that will make them trust your brand. Your target audience should fall in love with your brand even before try your product,” says Rachel Bishop, a digital marketer at IsAccurate.

Your team

You can tell your target audience about your brand on behalf of your employees. Share stories of your team members. Write about their success as well as their personal and professional achievements.

The trick is that people tend to trust companies that respect and value their employees. So if you are proud of your team, don’t hesitate to write about that.

“People are the most valuable asset your company has. Take advantage of it when crafting brand content,” recommends Kimberly Baez, a content manager at GrabMyEssay.

Testimonials

If you want to present your brand in the most favorable light, talk not about your company, but your customers. Which goals have your current customers accomplished using your products? How has your company contributed to its success?

Praise achievements of your clients. Show how much you support them. And it will help you retain not only your existing customers but also attract new prospective buyers. 

Uniqueness

Your brand is unique, so your brand content must be exclusive. You should never try to copy someone else’s articles and social media posts. Firstly, it’s illegal. Secondly, it will not help but harm your business.

It’s crucially important to write every text from scratch. If you don’t know what to write about, here are a few ideas for you:

• Take a look at the content strategies of your competitors. What kind of content do they produce? Which topics do they discuss? Find out which issues are the most interesting for your target audience.
• Review the content strategies of the most popular companies that operate in other niches. For instance, analyze the brand content of Starbucks, Apple, Honda, Zara, and Adidas. Get inspired by their examples.
• Brainstorm ideas with your team. Encourage your employees from all the departments to share their thoughts on how to promote your brand.
• Watch social media trends. What do people discuss on Twitter and Facebook today? If it’s relevant to your business, create brand content that covers these trending topics.

Quality

If you want to build a good business reputation, you should monitor the quality of brand content you create. Every article and every social media post must be perfect.

Even one typo or spelling error may destroy your reputation, so you should take the proofreading process seriously. Experts recommend using online services to check your texts for mistake:

• Grammarly. It’s one of the most popular online grammar checkers. Use Grammarly app and browser extensions to define your grammar and syntax mistakes.
• SupremeDissertations. If you want to get assistance from professional proofreaders, use this service. It will help you to ensure that every piece of your brand content is 100% error-free.
• Hemingway. This tool helps to check whether your text is easy to read. It provides suggestions on how you can improve the quality of your content.
• HotEssayService. You may use this writing service if you need help with brand content creation. You can place an order 24/7 and receive ready-to-use content within a few hours. 

Honesty

You should be honest with your target audience. Always. You have no right to lie. You should reveal the truth about your company, your products, business owners, – about everything.

If you try to hide something, it’s highly likely that it will destroy your reputation in the future. Lying to your target audience is like playing with the fire – it’s too dangerous for your business.

Tone of voice

When it comes to brand content, it’s crucially important to set an appropriate tone of voice. Think what ideas do you want to bring to your target audience? How to choose the right words to deliver these ideas to your customers?

Let’s imagine that your company sells eco-friendly cosmetics. Your target audience is female Millennials. Most of them have a higher education, practice yoga or fitness, and have a healthy lifestyle.

To target this group of customers, you should set a friendly, entertaining tone of voice. Also, you should choose an informal writing style. You shouldn’t use technical words but can use popular internet acronyms.

Frequently asked questions

You should do market research and find out what people are talking about your brand on the net. What do they write about your company on review websites? What questions do they ask on forums?

You can use brand content as a tool to address all concerns your target audience has. Whether you get positive or negative comments about your products, you can use it to your advantage. If your customers like or dislike something about your company, you should discuss it.

Let’s say you own a bakery. Social media users frequently ask whether your bakery offer gluten-free cakes. You can create brand content that will answer this question. Depending on your brand values, you can provide one of these replies:

• Yes, our bakery sells gluten-free cakes. We do our best to ensure that every person will be able to enjoy the goodies we bake.
• Currently, we do not sell gluten-free cakes. But we are going to add a few gluten-free options to our menu next month. We do our best to meet the expectations of all our customers.
• No, we do not offer gluten-free cookies. We own old-style bakery and use only authentic recipes. We do our best to save the traditions of our family and our country.

Wrapping it up

Now you know what you should consider before creating brand content. It’s time to review your current content marketing strategy and incorporate some changes. Don’t hesitate to do it right now.