Typography Logos serve the primary and original purpose of a logo, that is to help identify the brand. Sometimes though, when we think of these type of logos (pun intended), we think of same old boring text making up the company name.
This is a challenge that designers have to work hard to overcome. The results of the hard work are some awesome and creative logos, using simple typefaces in ways unimaginable.
These logos battle another limitation- they can be difficult to identify when displayed on small screen, or screens with low resolution. This also works against them when they are printed in small sizes.
Despite this, if well-crafted, out of any seasoned graphic designer’s workshop, a typographic logo’s functionality cannot be matched. Simply consider at the fact that even a person who is looking at a name logo will surely know the brand’s or company’s name. No need for guessing!
All of these difficulties mean that typographical logos are hard to make. So, now, the next time you see a successful type based logo, you should give a tip-of-hat to the designer who spent countless man-hours to achieve that perfection.
Marc Jacobs Logo
The New York Times Logo