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5 Topics to Discuss With a Signage Company When Designing Your Business Signs

Photo by Christopher Burns on Unsplash

When you’re creating signs for your new business or thinking about upgrading your existing ones, it’s crucial to approach the task with careful planning to maximize your investment. Designing business signs involves paying attention to seemingly minor details that can have significant impacts in the long run. Here are five key factors to keep in mind as you embark on the design process for your new business signs.

Important Topics to Cover When Collaborating with Your Chosen Signage Company 

When you’re working with a signage company to design business signs, it’s important to have clear discussions about the following five aspects:

1. Branding

When people glance at your business sign, it needs to convey crucial information about your business instantly. It should communicate what you do, how you do it, and what makes you stand out from the competition. Well-designed custom signage for business can actively contribute to building your brand.

Additionally, it’s important to consider your target audience when designing business signs. Your intended audience may vary depending on factors such as your city, location, or the demographics you’re aiming for. It’s crucial that your sign resonates with the kind of customers who are most likely to be interested in your product or service.

2. Location

Having the most beautifully designed sign won’t help if no one can actually see it. When it comes to designing business signs, business owners must carefully think about the sign’s location, not only after it’s installed but even before the design process begins. This early planning ensures that the design is optimized for visibility.

In terms of physical placement, it’s vital to ensure your sign is highly visible. Consider whether your aim is to catch the attention of passing vehicles or pedestrians. Visit the location where the sign will go and check if there are any obstructions like trees, buildings, or other signs that might block it. These considerations apply equally to indoor signs; they need to be easily seen to make an impact.

3. Design

Talking about business sign design means diving into the design process itself. When creating your sign, it’s crucial that it effectively represents your business and brand identity. Equally important is ensuring it’s easily visible wherever it’s placed.

Achieving visibility hinges on various factors, such as the size of the letters, the choice of font color, and the type of font used. While some fonts and colors might look aesthetically pleasing, they might not convey the right tone for your brand or may be difficult to see or read from a distance. These considerations are vital in the overall design of your new business sign.

4. Maintenance

Taking care of your custom business sign is essential to protect your investment. This involves tasks like conducting yearly inspections to identify any damage and replacing bulbs and ballasts if your sign uses lighting.

When you’re deciding where to install your new sign, it’s wise to consider maintenance accessibility. Choosing a location that allows easy access for future updates or repairs will save you time and money down the road. Planning how to position power supplies and ballasts strategically so that all components are reachable will also make life simpler for service technicians and your budget in the long run.

5. Seek Help from an Industry Professional 

One of the simplest ways to address all the tips mentioned earlier is to collaborate with a signage company. They can handle everything from designing your sign to installing it and providing ongoing service and maintenance. When you work with a one-stop shop like this, you ensure that the entire team is aligned right from the start concerning aspects like branding, visibility, and the ease of future maintenance and repairs.

Designing business signs involves many considerations, so why not partner with a team of experts who can help ensure your investment truly pays off?


Designing effective business signs is far more than just selecting colors and fonts; it’s a multifaceted process with critical considerations at every turn. We’ve explored five key elements that are fundamental to this process.

First, branding stands as the bedrock upon which your sign should be built. It must communicate your business’s essence and differentiate you from competitors swiftly and effectively.

Second, the location is pivotal. Your sign’s visibility, whether to passing vehicles or pedestrians, plays a crucial role in its impact. Anticipating potential obstructions and optimizing indoor placements are equally vital.

Third, the design itself can make or break your sign’s effectiveness. Font size, color, and type all contribute to its legibility and how well it conveys your brand’s message.

Fourth, don’t forget maintenance. Regular upkeep ensures your sign remains a valuable investment, and thoughtful installation can simplify future servicing.

Lastly, seeking professional help from a signage company can streamline the entire process. They can help you navigate these considerations, ensuring your sign becomes a powerful asset for your business.

By addressing these factors with care and attention, your business sign can become a compelling beacon that not only attracts attention but also effectively communicates your brand’s identity, ultimately contributing to your overall success.

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Hi Guys, I am Nag founder of this blog. Designing is my profession and TDL is more than just a passion. I spend most of my time flipping through good design and share them with you.

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