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Mesmerizing Impact of Green Colored Brand Identity

green-color-in-branding

What Is Brand Identity?

A brand is the representation of your business, i.e., what the business is all about and what makes it unique. Brand identity refers to how a business wants its brand’s name, its logo and other visual elements to be identified by its customers. In other words, it means how a business wants its consumers to perceive it. In short brand identity is the very essence of every business.

The Importance of Color In Brand Identity

When it comes to how a brand is communicated to customers, color plays a major role. Colors have a powerful psychological impact on the human mind. According to a study, almost 92.6% people are usually of the opinion that as compared to taste, smell and other sensory receptors involved in the purchase of a particular product, color is the No.1 influencing factor that affects their purchase decision. So, color is an important consideration in your brand identity. It is the first thing we notice when we are assessing any brand because it has a significant impact on our emotions. It also affects our ability to concentrate and learn. Besides affecting us emotionally, colors also have psychological, physiological and even sociological effects on us. In short, colors say all about the brand in that they communicate what you’re trying to say about your business.

The Use And Importance of Green Color in Branding

Most businesses use the color green to represent their brands as young and playful. Green is a very down-to-earth color. It represents new beginnings or growth. It is generally associated with nature, growth and money. It also represents health, freshness and peace. But the color’s meaning varies according to its different shades. For example, dark green is associated with status and wealth, whereas light green represents serenity or something which is really soothing. The natural green color, which is perfectly balanced with cool and warm undertones, is a symbol of freshness, tranquility and peace. All over the world, green color represents safety and in many religions it is associated with rebirth and renaissance. Green color affects the human mind to a great extent in that it soothes and relaxes us mentally as well as physically. It helps reduce depression, anxiety and nervousness. It also offers a sense of self-discipline, harmony and rebirth.

Brands That Go Best With Green Color

Brands that use green color in their products usually include bottled beverages, green tea brands and a number of environmental products.

Shades of Green Color Code

Here are some of the popular shades of “Green”, for your convenience all the colors are presented with Hex code, RGB and CMYK values, you can just click on the code to copy. Hope you like the colors, if you have any query, please leave it in the comment.

Spotify — Green

#1DB954
29, 185, 84
C84 M0 Y55 K27

WhatsApp — Green

#25D366
37, 211, 102
C82 M0 Y52 K17

Android — Green

#3DDC84
61, 220, 132
C72 M0 Y40 K14

Starbucks — Green

#00704A
0, 112, 74
C100 M0 Y34 K56

Xbox — Green

#107C10
16, 124, 16
C87 M0 Y87 K51

Hulu — Green

#1CE783
28, 231, 131
C88 M0 Y43 K9

Evernote — Green

#00A82D
0, 168, 45
C100 M0 Y73 K34

NVIDIA — Green

#76B900
118, 185, 0
C36 M0 Y100 K27

ASDA — Green

#78BE20
120, 190, 32
C37 M0 Y83 K25

Fresh 100

#1C7A44
28, 122, 68
C77 M0 Y44 K52

Fresh 200

#208F4F
32, 143, 79
C78 M0 Y45 K44

Fresh 300

#25A35A
37, 163, 90
C77 M0 Y45 K36

Fresh 400

#29B866
41, 184, 102
C78 M0 Y45 K28

Fresh 500

#2ECC71
46, 204, 113
C77 M0 Y45 K20

Fresh 600

#43D17F
67, 209, 127
C68 M0 Y39 K18

Fresh 700

#58D68D
88, 214, 141
C59 M0 Y34 K16

Fresh 800

#6DDB9C
109, 219, 156
C50 M0 Y29 K14

Fresh 900

#82E0AA
130, 224, 170
C42 M0 Y24 K12

Earthy 100

#364223
54, 66, 35
C18 M0 Y47 K74

Earthy 200

#3F4D29
63, 77, 41
C18 M0 Y47 K70

Earthy 300

#48582E
72, 88, 46
C18 M0 Y48 K65

Earthy 400

#516334
81, 99, 52
C18 M0 Y47 K61

Earthy 500

#5A6E3A
90, 110, 58
C18 M0 Y47 K57

Earthy 600

#6B7D4E
107, 125, 78
C14 M0 Y38 K51

Earthy 700

#7B8B61
123, 139, 97
C12 M0 Y30 K45

Earthy 800

#8C9A75
140, 154, 117
C9 M0 Y24 K40

Earthy 900

#9CA889
156, 168, 137
C7 M0 Y18 K34

Luxury 100

#023B04
2, 59, 4
C97 M0 Y93 K77

Luxury 200

#034505
3, 69, 5
C96 M0 Y93 K73

Luxury 300

#034F06
3, 79, 6
C96 M0 Y92 K69

Luxury 400

#045906
4, 89, 6
C96 M0 Y93 K65

Luxury 500

#046307
4, 99, 7
C96 M0 Y93 K61

Luxury 600

#1D7320
29, 115, 32
C75 M0 Y72 K55

Luxury 700

#368239
54, 130, 57
C58 M0 Y56 K49

Luxury 800

#4F9251
79, 146, 81
C46 M0 Y45 K43

Luxury 900

#68A16A
104, 161, 106
C35 M0 Y34 K37

Muted 100

#4B614B
75, 97, 75
C23 M0 Y23 K62

Muted 200

#587158
88, 113, 88
C22 M0 Y22 K56

Muted 300

#648264
100, 130, 100
C23 M0 Y23 K49

Muted 400

#719271
113, 146, 113
C23 M0 Y23 K43

Muted 500

#7DA27D
125, 162, 125
C23 M0 Y23 K36

Muted 600

#8AAB8A
138, 171, 138
C19 M0 Y19 K33

Muted 700

#97B597
151, 181, 151
C17 M0 Y17 K29

Muted 800

#A4BEA4
164, 190, 164
C14 M0 Y14 K25

Muted 900

#B1C7B1
177, 199, 177
C11 M0 Y11 K22

Some Examples Of Popular Brands Identified With Green Color

Through green color, brands show their youthfulness and their love for Mother Earth. It attracts young people and those who enjoy life. Some popular brands that use green color include the following:

green-in-logo-starbucks

Starbucks coffee. The green mermaid that is displayed in the center of the Starbucks coffee cup represents itself as young and environment friendly. The company is concerned towards creating environmental awareness and promoting their fair trade coffee products.

green-in-logo-garnier-logo

Garnier Fructis is another example of a green-colored brand whose shampoos and other beauty products are quite popular among women.

green-in-logo-bp

British Petroleum also boasts a simple yet elegant green colored brand identity. The color green in their logo accentuates perfectly with the centered yellow theme. Green color ranks second to blue in the list of most popular brand colors mainly because it doesn’t only exude a simple yet eco-friendly look and feel but also because it is absorbed quickly by the human eye as compared to other colors. No wonder, why famous brands around the world prefer this color so much.

Author Bio: – Sylvia M Lewis is an author who mostly writes articles related to graphic designing. She is an animated logo designer at Logo Pearl.

Design Love Guest

This article is contributed by a guest who loved TDL and wanted to be part of a blog that really loves good design.

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