Colors play a vital role in building brand identity, the soul essence of a brand is greatly conveyed through the colors it uses. There are millions of colors available that could be used in brand design, but not all colors take their stand when it comes to brand identity design. Orange, is one of the popular color that is widely used in logo design due to its incredible qualities.
Orange was one of the few colors used by cavemen in the early days. It derived its name from the ripe orange fruit, the name orange has its roots in French, Arabic, Persian and Sanskrit.
Here are some of the expressions that could be easily expressed through orange.
- Orange is related to Amusement
- Orange builds Emotional Attachment
- Orange is Warmth, Happiness, Fire and Desire.
- Orange can splash a sense of Refreshment and Rejuvenate our minds.
With all the optimistic qualities orange holds a great place in brand designing. Lets look at some of the brands that use this amazing color in their brand identity.