Over the decades we have witnessed countless famous brands with their respective attractive logos, and we often wonder who created this or that magnificent logo? Behind a successful brand there is usually a great designer. Here’s the list of ten designers of some of the most famous logos ever. Some of them are no longer among us, but their works are eternal.
SAUL BASS (1920 – 1996) was a celebrated graphic designer of the twentieth century. He was well known for the design of movie titles. Their logos include very successful brand identities such as Bell Telephone System Communications, United Airlines, AT & T, Minolta, and Warner.
Paul Rand (1914 – 1996) was an American graphic designer. He is recognized for his famous corporate posters and identities such as ABC, IBM and UPS. Unfazily Paul Rand passed away in 1996 a cancer victim.
Alan Gerard Fletcher (1931- 2006) was a graphic designer from Great Britain. The Daily Telegraph described him as “the most respected graphic designer of his generation, and probably one of the most prolific.” Some of their corporate identities, which are known to many, are the Reuters logo composed of 84 points made in 1965, the logo for the Victoria and Albert Museum and the logo for the Institute of Directors projected in 1989, which still today are in use.
Sagi Haviv is an Israeli graphic designer born in 1974 and currently working in the US, is a partner of Chermayeff & Geismar. Among its various corporate identity designs are logos for the National Parks of New York Harbor, Free Radio Europe, Library of Congress and the famous Armani Exchange fashion brand.
Walter Landor (1913-1995) was born in Munich. One of his most famous logos was that of the Fedex, this logo is considered one of the best in the world. Landor was talented in packaging design and logos. His work covers brands such as Del Monte, Marlboro, Fujifilm, Tab and Bank of America. He also made numerous corporate identities for airlines such as Alitalia, British Airways, Japan Airlines, Delta Air Lines, Cathay Pacific Airways, and Singapore Airlines.
Herbert F. Lubalin (1918 – 1981) was a popular graphic designer. The most noticeable designs were the wedding/marriage logo made in 1965 and the families logo dating back to 1980. Herb Lubalin, designed the ITC Avant Garde font, this particular typeface can be described as a postmodern interpretation of art deco.
Chermayeff & Geismar
Ivan Chermayeff and Tom Geismar were two Yale students in the mid-1950s. Chermayeff & Geismar Inc are the creators of various famous brands and corporate identities. Some of his most prestigious works are for large corporations such as Mobil, Time Warner, Viacom, and Xerox.
Wally Olins is recognized as the most experienced in the world of corporate identity and branding. Wally Olins was nominated for the Prince Philip Designers Prize in 1999 and received the Royal Society of Arts medal for his tireless efforts in the design industry. And more, it was he who made the Portuguese Tourism logo.
Gerard Huerta is a designer with a versatile portfolio. There are few graphic designers who have the opportunity to apply their design expertise in areas as wide as Gerard Huerta has done. His most famous corporate identities are Swiss Army Brands, Calvin Klein Eternity, MSG Network, CBS Records Masterworks, The Atlantic Monthly and PC Magazine.
Raymond Loewy (1893 – 1986) is recognized as one of the best industrial designers of the twentieth century. The 1971 Shell logo, which is still used today, was designed by Loewy. He also created the old British Petroleum and Exxon logos.
Angela Joseph is a digital analyst and technical writer. Currently she`s working in Digital Gravity, a web design agency Dubai and trying to improve herself in the blogging career.