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15 Qualities Your Logo Must Have (Infographic)

In this fast-paced world, it’s difficult to determine if things would really last.

We want things and most of the time we want them right now. And sometimes we forget if it’s really something we want to keep forever.

I’m not talking about friendship or relationships here, I’m talking about logo design.

You may have just started a new business for the very first time in your life and you might be eager to see everything done right now including the logo you requested from the designer you hired. Or you may have started a design contest on a crowd sourcing websites.

Who wouldn’t? Time is money and money definitely doesn’t grow on trees. However, just to remind you rushing things tends to produce mistakes or, in other words, haste makes waste.

And since it’s your first time to do business, you might settle for anything that is pleasing to your ears and eyes and in the end, you might get ripped off.

To help you avoid wasting money and make the right decision in choosing a logo that will represent your brand, here are all the 15 good qualities Visme listed in this infographic all effective logos must have.


Clearly, there’s no such thing as a perfect person – or logo. Just a great one. But if don’t see a majority of these qualities in the logo your hired designer created for you. Ask him or her to base his or her design on this.

It’s your right to be meticulous on this because this is your brand and business. So don’t rush it unless you are a hundred percent sure you want to stick with that logo forever.

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Hi Guys, I am Nag founder of this blog. Designing is my profession and TDL is more than just a passion. I spend most of my time flipping through good design and share them with you.

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We, at The Design Love, understand that you love your company, you nurture it like your child. We know that you aspire to take your start-up to new heights, that you want to change the game. We also understand that to achieve this, you need to communicate your brand well. And your company’s logo has to play a pivotal role in that. That’s what we’re all about.

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