For many years, business cards have remained an integral tool for attracting and engaging a potential client. But, some business owners fail to understand – or rather ignore – the importance of business cards in terms of winning the trust of recipients and possibly converting them into real customers. In this post, we’re going to focus on the 8 tips and tricks for creating stunning business cards.
1. Plan ahead
Before you design a business card, you’ll want to do a little research so you get to know what details to include in the business card. A business card has a tiny space that may not be adequate to fit all the company’s details. So, feed your Business Print with enough info on what goes onto the business card – such as email address, mobile phone number, company logo, business website, etc.
2 Make it legible
You shouldn’t shrink the size of your text to an extent it isn’t readable. Sure enough, small text might look readable on screen but not on a card. Keep your text above 8pt. and make it easy to decipher.
3. Be creative within the limits
Depending on your location in the world, business cards have a couple of standard sizes. A typical one has a size of 55 X 85 mm, but there are other sizes quoted on the web. Simply try to get creative with the available space within the set constraints.
4. Create a QR Code for your card
Creating a QR Code for your business card is a great way of saving on space. QR codes offer a perfect way of including several details on a card without making it appear cluttered. With a QR Code, it also becomes easy to link between your printed card and online content.
When used correctly, bright colors can make a business card unique and distinctive. Creative businesses and designers often use this tactic to look fresh, original and exiting. However, you shouldn’t underestimate the power of simplicity, which involves using a plain black and white design to create a memorable and stylish business card.
6. Visual content
Pictures speak a thousand words, so they say. Save some space on your business card for something more visual. You might want to display an image of your product or anything related to your business to make it more attractive. You could also include the company logo on the back side of the business card.
7. Paper thickness
Don’t ignore the thickness of your business card. More often than not, thicker cards are thought to be more expensive – giving your business a more professional edge. Business cards printed on thin papers look and feel somehow tacky and cheap.
8. Avoid common pitfalls
You must steer clear of common pitfalls when designing a business card. Try not to make a straight looking border on the sides of the card. Doing this might lead to some misalignment when the card is being trimmed.
Also, ensure your content is away from the border region. Put everything in the center for the practical reasons. Overall, make sure to create a stunning business card devoid of errors in order to seize the attention of most potential clients.