How to Write a Perfect Logo Design Brief
Creating a logo for a company requires a lot of research and information. A designer must understand a business and what they want to achieve. If you want a designer to make a great logo, you must provide them with an informative design brief. To start off, you should understand what a logo design brief is. Next, you must know how to properly write a logo design brief. This article discusses these details and more, so read on for all the necessary information.
About a Logo Design Brief
In simple terms, a design brief is a documentation a designer requires to develop a logo. Therefore, if you own a business and require a custom logotype, you will provide the developer critical details they need to make your logo with the help of the design brief. In most cases, this documentation type will contain the following:
- Details about a business;
- Preferred design style and colors;
- Budget;
- Duration of the project.
Apart from these details, you will want to include any information that will aid the designer in making a logo.
If you don’t provide a designer with a good design brief, they will have to research the details about your company by themselves, which may result in higher costs for you. Additionally, the designer may get a different idea about your brand and portray it in a way that does not aline with your vision. If the designer’s research abilities are not the best, that can cause even more issues. Similar issues can be experienced by students who need to write a research paper but struggle with finding the right information. If this is the case with you, get a research paper writer. Such experts will help you with research and paper writing.
Writing a Perfect Logo Design Brief
Developing a logo brief requires much work. Discussed below are some crucial details you must include in this document.
Business Information
A creator cannot design a decent logo for your business without understanding what you do. The information you provide to them must contain background information about your company. Accurately providing this information will help the designer create a symbol that is aesthetically pleasing and representative of what you do.
In addition, ensure you provide the full legal name of your business and its slogans. Many business owners underestimate the importance of highlighting this detail. Most graphic designers may incorporate the name of a company in the design. Likewise, your company’s slogan or catchphrase may play a central role in accentuating your logotype.
Details About Products or Services
You must include information about your products or services in the logo brief you create for a designer. You should provide details about materials, marketing processes, and the function of each item. The more information you include in the document, the more resources the developer has to work with, and the better they can create a desirable design for your brand.
Highlight Your Industry and Target Audience
Most designers may never have heard of you or your brand. They may have no idea what you do or who you sell to. Thus, you should include information about your industry and the audience you serve. Likewise, you can include details about your close competitors within the industry. Providing all these facts helps the logo developer produce a logotype that is appealing to customers, reflective of your business, and superior to the designs of your competition.
Include Your Values
Your values define how you see your business and how you want others to view it. Hence, your designer should have an understanding of your company’s standards. Access to this information allows them to select patterns, designs, and colors that project specific traits.
Itemize Preferences
If you have preferences, you should state them explicitly. Doing this minimizes the need for revisions. It will also make your designer’s work easier. In particular, you should detail how you want a wordmark to appear since it is mainly associated with your business name. Additionally, you can suggest the font type you prefer if you want to maintain uniformity across all your channels.
On the other hand, you should pay attention to the colors you want on your logo. Doing this is crucial as most companies have official colors which are synonymous with the brand. To make visualization easier, you can include pictures of preferred colors or code in the design brief.
Conclusion
Providing a logo design brief to a designer makes their work easier. It also ensures they create exactly what you are looking for. As such, you will want to provide your business information and details about products or services. Likewise, you must include details about your industry, target audience, and company values. Finally, you must highlight your preferences to the designer. With all that done, you can expect the logo design to be a clear reflection of your company.
About the Author
As an expert writer, Joanne Elliot creates content in multiple niches. She is also a blogger that likes to write about graphic design and web development. Her patients unite when she gets to discuss topics related to design.
