Pink is a color with the combination of red and white. It derived its name from frilled edges of a flower called Pinks. Pink being a mild color is not dominant among the brand design since it largely associated with femininity, childhood and romance. Though pink could be used as a great secondary color in brand design, combining it with black or white will give a great dimension to its expressions.
Here are some of the messages that could be easily conveyed through Pink color.
- Love, Romantic, Eroticism
- Calm, Relax and Contentment
Though pink has some of the greatest qualities, it has a limited usage in the brand design due to the limitation of its appeal to society in whole. Pink is largely used in brands related to Female, Children and Romance. Lets look at some of the brands using this mild tone “pink” in their brand identity.